Is Labubu Just a Toy—or a Legal Case Study in Modern Consumer Law?

Labubu, the quirky plush character from Pop Mart, has exploded into a global collectible phenomenon. But along with fame comes legal friction. From counterfeit crackdowns and blind box controversy to trademark enforcement and resale fraud, Labubu sits at the center of multiple modern legal issues. This blog unpacks what every collector, creator, and consumer lawyer should know: how intellectual property, consumer protection, and influencer law are shaping the future of collectibles.

In a Nutshell: The Labubu craze is more than a toy trend. It raises real-world legal questions about counterfeit enforcement, blind box regulation, trade dress protection, and resale law. Pop Mart is actively suing distributors of fake products, consumer groups are warning about fraud, and governments are starting to scrutinize the legality of randomized toy sales. Labubu is the perfect case study in how pop culture, commerce, and the law collide.

Why Are Counterfeit Labubu Toys Causing Legal Trouble?

Pop Mart is cracking down on fake “Lafufu” toys with lawsuits focused on trade dress and consumer confusion. These cases hinge on whether the imitation products infringe Labubu’s legally protected appearance and mislead consumers into thinking they’re buying the real thing.

Key Legal Issues:

• Trade Dress Claims: Labubu’s unique design—nine teeth, peach face, distinct packaging—may qualify for trade dress protection under U.S. law.

• Consumer Confusion: The Better Business Bureau reports many consumers mistaking Lafufu toys for authentic Labubu merchandise.

• Authentication Tests: Genuine Labubu toys have a QR code, unique packaging, and facial details that fakes often lack.

How Is Labubu Becoming a Luxury Status Symbol—and Legal Headache?

Labubu is no longer just a toy—it’s a luxury collectible. That status raises questions about customs, fraud, and resale law.

Legal Considerations:

• Import & Customs: High-value collectibles may face import taxes and must be properly declared.

• Fraud Risks: Selling fake Labubu dolls on platforms like eBay or TikTok Shop could expose sellers to liability.

• Secondary Market Loopholes: Online resellers often operate outside consumer protection regulations, putting buyers at risk.

Are Blind Boxes Legal? What Consumer Laws Apply to Labubu Sales?

Blind boxes—randomized packaging where buyers don’t know what they’re getting—are raising concerns about fairness and youth targeting.

Regulatory Watch:

• China’s Oversight: Officials are calling for age limits and clearer disclosures on blind box purchases.

• U.S. Position: No specific federal regulation yet, but watchdogs say the model may exploit impulse buying and resemble gambling.

• Legal Gray Zone: Without transparency, blind boxes could attract future scrutiny from lawmakers or the FTC.

How Is Labubu’s Viral Fame Creating New Legal Challenges?

Labubu’s presence in celebrity hauls, fan edits, and influencer posts is creating trademark and advertising concerns.

Emerging Legal Questions:

• Trademark Policing: Fan merch and unlicensed reproductions could dilute Pop Mart’s trademark.

• Influencer Guidelines: FTC rules require celebrities to disclose paid promotions—even for toys.

• Genericide Risk: If “Labubu” becomes too widely used, Pop Mart risks losing exclusive naming rights.

FAQ: Legal Questions About Labubu and Pop Mart

Is it illegal to sell fake Labubu toys?

Yes. Counterfeit sales violate trademark and trade dress laws and may result in fines or lawsuits.

How can I tell if my Labubu is real?

Check for a pale peach face, nine teeth, a QR code on the foot and box, and purchase only from authorized sellers.

Are blind boxes considered gambling?

Not legally in most jurisdictions, but consumer groups argue the model can resemble gambling, especially for minors.

Can I resell Labubu toys online?

Yes—but if you misrepresent a fake as real, you could face fraud or IP violation claims.

What should I do if I bought a fake Labubu?

Report the seller to the BBB or relevant platform. You may have legal options under state consumer protection laws.