Can a Trademark Really Take Away a Drag Performer’s Name? The Lexi Love Case Explained

When RuPaul’s Drag Race finalist Lexi Love lost bookings and digital platforms over a trademark battle, it showed how fragile a performer’s name can be without legal protection. As an attorney practicing lifestyle law for adult entertainers and creatives, I break down how trademark disputes work, what “common law rights” really mean, and why securing your stage name is essential for your career and identity.